Psychographics & Lifestyle

    

👜 Her Style + Brand Affinity:

• Loves mixing high and low—Jacquemus, Loewe, Sandy Liang, Ganni, Staud (and of course, Kate Spade!)

• Enjoys statement accessories, structured handbags, and playful colors.

• Prioritizes quality + brand storytelling but appreciates an accessible price point.

 

☕ Daily Routine:

• Starts her morning with a matcha latte with oat milk from a trendy café nearby.

• Sometimes manages to squeeze in a pilates class before heading to the office.

• Always carrying her structured tote that fits her laptop, the latest bestselling novel, her go-to-lip color, and daily intentions journal/planner. 

• Loves a good happy hour after work, sample sale, or weekend city escape.

 

📱 Social & Digital Behavior:

• Follows fashion influencers like Camille Charrière and Devon Lee Carlson.

• Engages with brands that have personality, storytelling, and lifestyle appeal.

• Uses Instagram, Pinterest, and TikTok for fashion inspiration and trends.

 

💖 Hobbies & Interests:

• Enjoys gallery openings, trying new restaurants, and boutique shopping.

• Plans her vacations around aesthetic locations (Amalfi Coast, Paris, Tokyo).

• Values a mix of sophistication and whimsy—whether in fashion, interiors, music, film or literature.

 

Her Draw to Kate Spade

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• Drawn to Kate Spade’s balance of playfulness and sophistication.

• Loves seeing bits of vintage influence in product.

• Sees the brand as a refreshing alternative to minimalist or overly-edgy designers.

• Appreciates quality + timelessness but isn’t afraid of whimsy, a pop of color, or a bold pattern.